I help clarify and implement an organizations digital vision to maximize business goals.
Identify business opportunities, Identify unmet customer need, Develop vision & initiatives.
Change the industry efforts in senior / CXO roles in media,
f500 & startup organizations.
Nucleus Research, a global provider of research and advisory services, wanted to revisit their online presence and commerce strategy.
With the recent influx of press coverage, new research, and press releases, it was becoming difficult to keep the offline and online systems in sync.
The process of specifying an organization's vision, initiatives and processes in order to deploy their online assets in a manner which maximizes the business benefits they provide to the organization. source: wikipedia
Today, being online means more than a website: it can include mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, and more. While each online asset may have their individual online strategy, a digital strategy comprehensively addresses all these online assets with an eye towards enhancing data driven decision making, development of more customized / personalized offerings and interactions, and ultimately deeper interactions with customers.
I can help you launch a digital strategy that grows your customer base and changes the competitive landscape.
Drop me an email to discuss the possibilities.